Few advancements in technology have revolutionized how we work the way serverless cloud computing has. For many businesses, serverless cloud computing is the new normal.

Those who’ve already embraced a server-free workplace are reaping the benefits, especially as cloud technology continues to evolve and bring further advantages to those already on the cloud train.

As with any shift in IT standards, progress tends to spread in a trickle-down manner.

Enterprise businesses with money, resource, and expansive IT departments are often early adopters and beneficiaries of new tech, while smaller firms are slower to adapt.

Though the number of options under the cloud umbrella may seem daunting for newcomers, there’s no doubt that as cloud computing continues its domination of the tech landscape, there are countless benefits to be enjoyed.

Plus as the kinks in cloud tech are worked out, there’s no better time to get in on the action.

Many businesses viewed social media in much the same way when the craze first began.

Over time, customer habits and expectations changed, and companies began to accept that social media was a necessary tool for marketing and customer service.

Cloud computing looks to be heading in the same direction; not just a tool for the big names, but an essential platform that, if unheeded, will put companies at a disadvantage.

The 2018 IDG Cloud Computing Study reported that 73% of all organizations who responded have at least a portion of their infrastructure in the cloud.

This is a trend also reflected in the various cloud vendors with companies like Microsoft now pursuing a cloud-first strategy.

So what has led to this meteoric rise in cloud computing?

Why has serverless computing taken off so rapidly?

According to a recent study, 67% of businesses have migrated to a cloud service in the past 12 months, an increase of 9% on last year.

The vast number of cloud services now available, and the varying requirements of individual businesses mean that the reasons for serverless computing’s snowballing popularity are extensive.

There are few aspects of business operations, from sales to accounting, marketing to HR, that can’t be run using a cloud service.

The race to stay competitive

The most basic of these reasons is that business technology is effectively an arms race.

As new technology becomes more wide-spread, and its benefits democratized, businesses need to adapt to be able to offer the same level and quality of service as their competitors and remain viable.

A cheaper alternative?

Cost-cutting is another chief concern that’s driving cloud tech’s rise. Serverless computing, when properly managed, can put a considerable dent in a company’s overheads.

Removing the need for on-site hardware and infrastructure, and in many cases, internal IT support, cloud tech allows businesses to boost productivity and streamline operations without having to fork out massive amounts of cash up front.

As cloud services have gained popularity, they’ve become significantly more accessible.

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More providers and competitive prices have leveled the playing field, making this a feasible option for businesses of all sizes.

Unlike many legacy technologies, cloud tech is often available on a pay-as-you-go basis, eliminating high set-up costs and software purchases that have in the past priced out smaller businesses.

The tools you need to grow

The core advantage that the cloud brings to its users, however, is merely the ability to do more, and do it faster; an important consideration in today’s fast-moving market.

Serverless computing brings with it the tools to increase productivity, the flexibility to scale up or down at speed, and the reliability that comes with trusting your infrastructure and security to experienced vendors.

When weighing the benefits of any business tech, organizations should consider what effect a new platform will have on its most important asset: its workforce.

The primary goal of implementing a new digital tool should be to supplement and support staff and help them do their best work.

The cloud is both a catalyst for and a reaction to, the shifting landscape of the modern workforce.

Offering access to an array of tools, serverless computing can provide a whole heap of advantages to businesses who sell their staff on the perks of using the cloud.

Improved productivity

Chief of these advantages is enhanced efficiency. Faster, feature-rich, and always up to date, cloud apps remove common barriers to productivity, helping employees do more of what they do best.

Plus, automation can lift the burden of many repetitive, administrative tasks and free up employees to devote more time to more important, and more valuable, jobs.

Cloud computing centralizes an organization’s information, creating a single source of truth where data is consolidated and easily discoverable.


Cloud apps and services also boost workers’ flexibility, and in turn, increase their freedom.

Work-life balance is a major concern for today’s workforce, and offering remote or flexible working arrangements has become a decisive factor in attracting the best talent.

Being able to access the information they need wherever and whenever they are using the cloud can be a boon for both efficiency and employee morale.

Better collaboration

Another big boon for your workforce is better collaboration.


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